SONAR Supply Chain Intelligence (SCI) is a tool used by shippers to benchmark their truckload spend and tender acceptance against the market on a lane level. SCI automatically identifies cost savings opportunities to help shippers get the service they’re paying for. It helps users optimize and prioritize spend in order to achieve the best service levels and value from their transportation spend.

Market Dashboard/Market Dashboard+ is a multi-lane analysis tool designed to empower bid management, benchmarking, frequent-lane monitoring and corridor trend visualization. Market Dashboard+ builds off the original Market Dashboard tool which is powered by the Trusted Rate Assessment Consortium (TRAC), which focuses on spot rate data in a single lane. 

SONAR users can visualize dozens of key data points as charts or put it all in a watchlist and compare themselves to the market leaders. Cohort-specific comparisons are made easier with different qualifiers and categories that can be selected by the user.

With SONAR’s freight benchmarking tools, users can always keep track of how their rates and service levels compare against the industry.


Improve margins while developing best-in-class service for customers. Evaluate key performance metrics against peers and the market.



Optimize your network and identify demand trends and capacity shortfalls in the North American freight market.



Optimize freight spend, identify areas of market volatility and assess macro-economic trends to build stronger demand forecasts.



Be the first to spot emerging trends in consumption, production and trade to make proactive trading calls and improve your bottom line.

Where is SONAR data sourced?

SONAR offers users the newest, most up-to-date freight market data, collected at the point of booking, to provide the clearest insight into the freight market. SONAR aggregates market information from numerous freight data sources, including:

  • Electronic tenders
  • Transportation  management systems
  • Electronic logging devices
  • Fuel purchasing systems
  • Bills of lading data
  • U.S. Customs and Border Protection
  • Telematics

White Papers
July 9, 2024

Truckload vs. Intermodal: A Guide to Supply Chain Optimization

June 27, 2024

Q2 2024 Freight Rate Report

June 21, 2024

June State of Freight Market White Paper