Empowering Supply Chain Leaders to Make Confident Decisions Faster & Easier

The SONAR freight data intelligence platform empowers supply chain leaders to balance and optimize transportation rates and service levels.

Procurement Teams

Transportation Management

Finance Professionals

What industries can SONAR help?

Industries such as retail, financial, consumer packaged goods (CPG), automotive, paper and packaging, and health care rely on SONAR to benchmark, analyze, monitor, and forecast freight spending via dynamic visualizations across multiple, user-defined lanes.


With SONAR’s high-frequency granular data points on rates, capacity and volumes in multiple modes, retailers can respond quickly to cyclical inflections and reprice their lanes to achieve the desired balance between service and cost.


Financial institutions use SONAR to forecast revenue and profitability dynamics in the volatile transportation sector, but also to understand retailers’ approaches to inventory management and manufacturing trends.


FreightWaves SONAR gives CPG companies a comprehensive, multimodal view of freight markets so they can adjust their procurement strategies with the cycle, balancing cost and tender acceptance.


FreightWaves SONAR provides the fastest view of global freight markets, allowing automotive shippers to make strategic and tactical decisions about ordering, network design, freight procurement and modal strategy.

Paper & Packaging

FreightWaves SONAR provides high-frequency, multimodal freight market data to paper and packaging companies so they can rapidly respond to cyclical inflections and optimize their transportation networks for cost and service.


FreightWaves SONAR helps health care shippers cut costs from their truckload, air cargo, intermodal and ocean container lanes while keeping carrier service levels high.

Other Industries

SONAR’s best-in-class data and analytics help shippers monitor carrier networks to optimize transportation costs and improve operational performance.


SONAR’s array of analytics and comprehensive freight market data help brokers maximize freight margins, benchmark the freight market, and forecast contract and spot rates.


SONAR’s robust datasets allow carriers to maximize trucking rates, minimize operating costs, and predict rates and capacity. Level up your business with the freshest market insights, utilize SONAR to strategically position trucks, and improve your bottom line.

What's the SONAR ROI?

Use our calculator to find out.

By increasing the number of loaded miles per day your drivers drive by 1% and your rate per mile by $0.03 you will make more per week #WithSONAR.

#WithSONAR you can save up to per week through better bid negotiations and more effective management of your routing guide.

#WithSonar you can add 1 more load per person each day and increase $5 margin per load, earning your company an extra per week.

Disclaimer: Every company’s circumstances are unique. Fixed and variable expenses, market conditions and operational factors vary. Unforeseen events may also affect results. Calculated potential results reflect the consensus expectation of FreightWaves’ experts. Actual results may vary.

See why our customers love SONAR​

Video Testimonial Featuring Shaker Logistics

Video Testimonial Featuring MW Logistics

What customers are saying

“Excellent Customer Service and great data for strategic business decisions.”

Gregory Grimes, Owner & Managing Partner

“[FreightWaves] are invested in our business to make sure we’re using and tapping into the data, but also discussing with us about how SONAR’s insights can make our business better.”

VP of Carrier Sales

“The initial results were better than expected, generating a 10% savings in transportation spend. Overall exposure to the spot market was roughly cut in half, from 20% to 11%.”

SONAR SCI Customer

Grow your business with SONAR

Talk to our experts and see if SONAR is right for your business.

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