Professionals We Serve

The SONAR freight data intelligence platform empowers supply chain leaders to balance the optimization of rates and transportation reliability to increase the efficiency of their company’s supply chains.

Procurement Teams

Transportation Management

Finance Professionals

Shippers, carriers, brokers, and financial sectors rely on SONAR to benchmark, analyze, monitor, and forecast freight spending via dynamic visualizations across multiple, user-defined lanes.


SONAR’s best-in-class data and analytics help shippers monitor carrier networks to optimize transportation costs and improve operational performance.

  • Develop a more accurate and competitive rate strategy
  • Confidently prepare for the next market disruption
  • Improve vendor and carrier relationships within your supply chain


SONAR’s array of analytics and comprehensive freight market data help brokers maximize freight margins, benchmark the freight market, and forecast contract and spot rates.

  • Take decisive, competitive action
  • Accurately forecast transportation costsPosition
  • your team as market experts and improve customer relationships


SONAR’s robust datasets allow carriers to maximize trucking rates, minimize operating costs, and predict rates and capacity. Level up your business with the freshest market insights, utilize SONAR to strategically position trucks, and improve your bottom line.

  • Find greater confidence to tackle day-to-day decisions
  • Increase visibility within your transportation network
  • Position yourself as a trusted carrier amongst your shipping partners

What's the SONAR ROI?

Use our calculator to find out.

By increasing the number of loaded miles per day your drivers drive by 1% and your rate per mile by $0.03 you will make more per week #WithSONAR.

#WithSONAR you can save up to per week through better bid negotiations and more effective management of your routing guide.

#WithSonar you can add 1 more load per person each day and increase $5 margin per load, earning your company an extra per week.

Disclaimer: Every company’s circumstances are unique. Fixed and variable expenses, market conditions and operational factors vary. Unforeseen events may also affect results. Calculated potential results reflect the consensus expectation of FreightWaves’ experts. Actual results may vary.

What customers are saying

“SONAR helps employee morale; they have the real vision of the freight market they can rely on.”

President & CEO

“SONAR data empowers our organization to create solutions and educate our customer base.”

VP of Carrier Operations

“The initial results were better than expected, generating a 10% savings in transportation spend. Overall exposure to the spot market was roughly cut in half, from 20% to 11%.”

SONAR SCI Customer

Grow your business with SONAR

Talk to our experts and see if SONAR is right for your business.