Cut transportation costs intelligently with high-frequency data for CPG shippers

Balance cost and service in your freight procurement process

Challenges Facing CPG Companies

  • Controlling dry and temperature-controlled transportation costs
  • Maintaining service levels through the freight cycle
  • Reacting quickly to changing consumer demand

What's the SONAR ROI?

Use our calculator to find out.

By increasing the number of loaded miles per day your drivers drive by 1% and your rate per mile by $0.03 you will make more per week #WithSONAR.

#WithSONAR you can save up to per week through better bid negotiations and more effective management of your routing guide.

#WithSonar you can add 1 more load per person each day and increase $5 margin per load, earning your company an extra per week.

Disclaimer: Every company’s circumstances are unique. Fixed and variable expenses, market conditions and operational factors vary. Unforeseen events may also affect results. Calculated potential results reflect the consensus expectation of FreightWaves’ experts. Actual results may vary.

SONAR Supply Chain Intelligence for Shippers

SONAR’s data intelligence benefits shippers in all modes of transportation. Tackle day-to-day business decisions with more confidence. SONAR’s best-in-class data and analytics help shippers monitor carrier networks to optimize transportation spend and improve operational performance. Utilize SONAR data intelligence to develop a more accurate and dependable supply chain strategy and forecast disruption. Stay on top of supply and demand dynamics across all modes of transportation.

Cut costs, improve service reliability with dry and reefer rate, capacity and volume data

CPG companies have complex transportation needs: They often ship large volumes ranging from beverages or frozen food to beauty products, soap and toilet paper. Their customers, typically retailers, demand high service levels. By applying high-frequency, lane-level trucking data — including contract and spot rates and tender rejections — CPG companies can ensure they’re getting the freight service they need at a cost in line with the broader market. 

FreightWaves SONAR gives consumer brands the insights and expertise they need to procure freight intelligently and remove risk from their networks: 

  • Dry and temperature-controlled contract and spot truckload rates
  • Ocean container rates, volume and capacity data
  • Automatically identify opportunities in your network for cost savings and service improvements
Freight Waves dashboard for improving retail logistics

Power your freight procurement with market data

FreightWaves SONAR gives CPG companies a comprehensive, multimodal view of freight markets so they can adjust their procurement strategies with the cycle, balancing cost and tender acceptance. 

  • Target specific lanes in your network to reduce cost and risk
  • Analyze rate data built from transactions in the past 24 hours
  • Hold your carriers accountable

Quickly visualize transaction data to get a clear picture of your network performance

Gain visibility of your operations with a clearer picture of your freight, carriers and performance.

Summary View

Summary View provides a control-tower-level dashboard of all uploaded lanes and summarizes:

  • Potential freight savings
  • Load count
  • Carbon footprint
  • Miles
Screenshot of a SONAR dashboard displaying supply chain intelligence (SCI)

Opportunity View

Opportunity View outlines total freight spend risks and opportunities:

  • Highlights lanes with favorable capacity conditions
  • Pinpoints lanes contracted at higher or lower than market average rates
  • Identifies “quick win” options
image of a SONAR SCI list

Want to learn more about using SONAR SCI to improve network reliability and control costs?

Request a demo to talk with an expert.
White Papers
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