Asleep at the Wheel: Shippers and the Freight Market Outlook for 2024

Shippers were put through the wringer during the pandemic, suffering from a combination of high rates and low service levels, but they took back pricing power in 2022. Last year was more of the same: a loose transportation market where shippers set the agenda and locked in meaningful year-over-year savings without much trouble.

The question is: Where do we go from here? Where do shippers believe the market is headed, how are they planning for the future, and what does the data tell us about the state of supply, demand and pricing in the freight market?

This white paper provides a recap of the 2022–2023 freight cycle, analyzes current shipper sentiment based on a recent survey and provides a freight market outlook for the rest of 2024 based on FreightWaves SONAR data.

Complete the form below to download the complimentary white paper.



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What's the SONAR ROI?

By increasing the number of loaded miles per day your drivers drive by 1% and your rate per mile by $0.03 you will make more per week #WithSONAR.

#WithSONAR you can save up to per week through better bid negotiations and more effective management of your routing guide.

#WithSonar you can add 1 more load per person each day and increase $5 margin per load, earning your company an extra per week.

Disclaimer: Every company’s circumstances are unique. Fixed and variable expenses, market conditions and operational factors vary. Unforeseen events may also affect results. Calculated potential results reflect the consensus expectation of FreightWaves’ experts. Actual results may vary.

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