Zach Strickland, FreightWaves’ Director of Freight Market Intelligence (and the “Sultan of SONAR”), joins Freight Forecasting host Michael Vincent on this episode. Zach and Michael discuss how shippers, carriers and brokers can (and many do) use FreightWaves SONAR to prioritize their days and make themselves more effective and efficient.

Watch the Full Episode Below

Michael and Zach walk viewers through three important steps to start a day by utilizing simple SONAR data sets and features. Among the SONAR features they discuss are the Outbound Tender Volume Index (OTVI), the Outbound Tender Rejection Index (OTRI), the many different charts, maps, heat maps, market tables, alerts, etc. Depending on a subscriber’s role, type of company, mode(s) of transportation used, etc., all these SONAR components can mean the difference between trailing the competition and leading the market. 

A major advantage of the SONAR freight forecasting platform is that it has millions of data points and many, many ways to look at that data, along with expert analysis from the FreightWaves team of data scientists, analysts and Market Experts. Michael and Zach also talk about the importance of SONAR’s multiple data sets and how they help SONAR subscribers forecast, analyze, monitor and benchmark freight rates. Among the information housed in SONAR are Cass data sets, information from DAT and Truckstop.com, etc. There are many proprietary data sets only available on the SONAR platform!

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