We’ve spent a lot of time talking about how much data we have…if you’re new to SONAR, it’s a lot. SONAR boasts more than $1.7 trillion in annual supply chain data across more than 300,000 unique data points/deliverables. That’s enough to make a head spin. It’s like walking into Willy Wonka’s factory and wondering what to eat first.
Good problem to have? Yes. A problem you want for your team? No. So what are we going to do about it? Let’s get prescriptive!
SONAR is built as an API-first solution, more of a DaaS (data as a service) rather than a SaaS (software as a service) provider. Don’t get me wrong — we’ve invested more than $1 million into a faster and stronger software solution with all the bells and whistles, but our goal is to get the right data to your company so that the people you trust can move faster and with confidence.
In layman’s terms, that means we’ve built all of our solutions in a way that can be custom-delivered into your system of choice without having to open extra tabs in your browser to find the one thing you need or interrupting the workflow of your day. It doesn’t just have to be rates, either. Think about the market signals we discuss. SONAR goes far beyond rates. By picking and choosing the contextual data your team needs and putting it into the best places for your team, you are able to achieve real ROI…not only in terms of the money saved on freight management, but also in terms of the time it takes to complete a task.
Complexity is the enemy of execution. You don’t always need more software or applications to be more effective. That’s where SONAR APIs come in. Find out more by chatting with our market experts or follow us to stay up to date!
