Freight Brokerage Toolkit to Effectively Use Freight Data for Desired Outcomes

SONAR-White-Paper-freight brokerage toolkit

Supply chain leaders continue the battle to find and secure capacity, lower freight spend, and increase service levels, as well as apply freight forecasting to achieve the same goals. Carriers are doing the equivalent, looking at possible shipper and broker relationships. Meanwhile, brokers are playFreight brokerages are a vital part of complex, mature supply chains. Unfortunately, the standardization of processes led to holes throughout the industry. While shippers have built advanced platforms and leveraged the potential of software-as-a-service (SaaS) to connect with carriers, brokerages often find themselves in the middle. Remember that brokerages are the direct middlemen of the supply chain.

This white paper will explore the foundation of a strong brokerage – the freight brokerage toolkit and discuss the following themes:

  • Brokers’ top challenges leading to poor profitability or negative customer experiences.
  • Technologies critical to making the use of data successful in the back office.
  • SONAR features that apply freight data and inform brokerage quoting and booking.
  • 4PL/Value-Added considerations for advanced brokers

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What's the SONAR ROI?

By increasing the number of loaded miles per day your drivers drive by 1% and your rate per mile by $0.03 you will make more per week #WithSONAR.

#WithSONAR you can save up to per week through better bid negotiations and more effective management of your routing guide.

#WithSonar you can add 1 more load per person each day and increase $5 margin per load, earning your company an extra per week.

Disclaimer: Every company’s circumstances are unique. Fixed and variable expenses, market conditions and operational factors vary. Unforeseen events may also affect results. Calculated potential results reflect the consensus expectation of FreightWaves’ experts. Actual results may vary.

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White Papers
February 6, 2024

Asleep at the Wheel: Shippers and the Freight Market Outlook for 2024

November 1, 2023

Index-Linked Contracts: A New Solution for Shippers’ Dissatisfaction with RFPs

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Catering to the winners – SONAR subscribers beat the market