Using SONAR alerts to help close freight sales with tender lead time index

freight sales and SONAR

(Photo: Jim Allen/FreightWaves at Edge Logistics) When leading a freight sales team, it is critical to recognize the importance of a sales representatives’ time management and where their attention is directed in order to get the best return on their efforts. Many freight sales professionals will tell you they landed a customer because they “called […]

Freight Sales: Five methods for freight brokers to prospect

freight sales

Prospecting and full sales funnels are the lifeblood of all businesses. Freight brokerages are certainly no exception to this law of business in their freight sales approach. Prospecting is one of the key attributes of the best freight brokers for good reason.  Having a full sales funnel is one of the keys to control your […]

Five tips to build value in freight broker sales

Build value with freight sales

As Warren Buffett’s famous quote goes, “Price is what you pay, value is what you get.” This is as true in sales as it is in investing.  Often sales people in freight get caught in a “price trap.” This scenario is best described as when the sale is based on being the one with the […]