How can SONAR help me as a Shipper?


What Matters

  • Freight cost per unit/lb.
  • Supply chain disruptions
  • In/Outbound freight cost % of sales
  • Accessorial cost %
  • Detention cost %
  • Routing guide compliance
  • On-time %
  • Average lead time
  • Transit time trends
  • Claims: Loss/stolen %

SONAR Delivers

  • The fastest access to proprietary freight market data with a 1-2 day lead on widely available, price discovery spot rate data
  • Market, region, state level, and lane level market insights in time-based, interactive charts, maps and watch lists
  • Daily tactical to strategic data points and market insights
  • API connectivity/workflow integration
  • Visibility into all modes of transportation including Air, Maritime, Rail, Intermodal, and OTR


  • Operating margins and lower transport costs through better responsiveness to changing rate environments
  • Optimize your contract and waterfall tendering based on increased visibility of market/lane volatility
  • Optimize daily/weekly/monthly shipping schedules and increase lead-times through better visibility of cyclical capacity patterns
  • Insights into seasonal market/lane patterns for optimal bid cycle pricing strategies


Just how quickly will SONAR provide a return on your investment? Use this calculator to determine the effect that small improvements can have to your bottom line. Using SONAR, you will make more informed and less risky freight decisions that can lead to growth in your organization. 

By increasing the number of loaded miles per day your drivers drive by 1% and your rate per mile by $0.03 you will make more per week #WithSONAR.

#WithSONAR you can save up to per week through better bid negotiations and more effective management of your routing guide.

#WithSonar you can add 1 more load per person each day and increase $5 margin per load, earning your company an extra per week.

Disclaimer: Every company’s circumstances are unique. Fixed and variable expenses, market conditions and operational factors vary. Unforeseen events may also affect results. Calculated potential results reflect the consensus expectation of FreightWaves’ experts. Actual results may vary.

The supply chain has never been more volatile, but as shippers, you’ve never been more prepared than with FreightWaves SONAR. With access to near-time insights into freight market and lane volatility across all your modes of transportation, SONAR allows you to react to changing rate and supply chain environments faster than the rest.

SONAR gives you the information you need to take action on a tactical level. Customizable dashboards let you see everything you need and nothing you don’t–ultimately helping to optimize your contract tendering and shipping schedules. Regional maps provide insight into your markets and commodity flow, helping you to get to the bottom of what’s affecting your supply chain network and transportation spend faster than ever before. The future of freight is at your fingertips like never before.

SONAR delivers a faster view of freight market data than anybody else in the industry – by several days and even weeks. With our unique combination of data, analytic tools and news, you’re given unprecedented insight and understanding into what is happening in the freight markets right now, in the near term and forward looking into weeks and months ahead.

Learn what you can do with SONAR

Ready to learn more?

Find out how to get freight data at your fingertips – fast.

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