How can SONAR help me as a Carrier?

class 8 truck

What Matters

  • Asset Utilization and Allocation
  • Operating ratio/margin
  • Accessorial cost %
  • Detention cost %
  • Driver retention
  • Safety (OSHA)
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SONAR Delivers

  • Fastest access to proprietary freight market data with a 1-2 day lead on widely available, price discovery rate data
  • Market, region, state level, and lane level market insights in time-based, interactive charts, maps and watchlists
  • Daily tactical to strategic data points and market insights
  • API connectivity/workflow integration


  • Faster insights into asset positioning and allocation through proactive identification of capacity arbitrage opportunities
  • Increased truck and asset utilization through faster reaction to changing headhaul and backhaul markets
  • Increased operating margins through better responsiveness to changing rate environments


Just how quickly will SONAR provide a return on your investment? Use this calculator to determine the effect that small improvements can have to your bottom line. Using SONAR, you will make more informed and less risky freight decisions that can lead to growth in your organization. 

By increasing the number of loaded miles per day your drivers drive by 1% and your rate per mile by $0.03 you will make more per week #WithSONAR.

#WithSONAR you can save up to per week through better bid negotiations and more effective management of your routing guide.

#WithSonar you can add 1 more load per person each day and increase $5 margin per load, earning your company an extra per week.

Disclaimer: Every company’s circumstances are unique. Fixed and variable expenses, market conditions and operational factors vary. Unforeseen events may also affect results. Calculated potential results reflect the consensus expectation of FreightWaves’ experts. Actual results may vary.

SONAR provides Carriers access to lightning fast insights into asset positioning and allocation, increasing your truck and asset utilization in ever-changing backhaul and headhaul markets, and giving you real time responsiveness to freight market volatility. 

We know that time is money, and with SONAR you have the fastest and most comprehensive freight data at your fingertips combined with the tools to understand trends, optimize your network, and react faster than ever before. We deliver a faster view of freight market data than anybody else in the industry – by several days and even weeks.

With our unique combination of data, analytic tools and news, you’re given unprecedented insight and understanding into what is happening in the freight markets right now, in the near term and forward looking into weeks and months ahead.

Learn what you can do with SONAR

Ready to learn more?

Find out how to get freight data at your fingertips – fast.

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