How can SONAR help me as a 3PL/Broker?


What Matters

  • Managing gross margin % vs spread
  • Contract rate vs. spot %
  • On-time %
  • Capacity utilization/new carrier %
  • Claims: Loss/stolen %

SONAR Delivers

  • Fastest access to proprietary market data with a 1-2 day lead on widely available, price discovery rate data
  • Market region, state level, and lane level market insights in time-based, interactive charts, maps and watch lists
  • Daily tactical to strategic data points and market insights
  • API connectivity/workflow integration


  • Faster insights into current rates and rate changing environments, which lead general market price discovery
  • Faster reaction to changing Headhaul/Backhaul markets to capture margin arbitrage opportunities
  • Insights into seasonal market/lane patterns for optimal bid cycle pricing strategies

ROI Calculator

Just how quickly will SONAR provide a return on your investment? Use this calculator to determine the effect that small improvements can have to your bottom line. Using SONAR, you will make more informed and less risky freight decisions that can lead to growth in your organization. 

By increasing the number of loaded miles per day your drivers drive by 1% and your rate per mile by $0.03 you will make more per week #WithSONAR.

#WithSONAR you can save up to per week through better bid negotiations and more effective management of your routing guide.

#WithSonar you can add 1 more load per person each day and increase $5 margin per load, earning your company an extra per week.

Disclaimer: Every company’s circumstances are unique. Fixed and variable expenses, market conditions and operational factors vary. Unforeseen events may also affect results. Calculated potential results reflect the consensus expectation of FreightWaves’ experts. Actual results may vary.


We all want freight data fast. With FreightWaves SONAR, you can react faster to the changing freight market landscape. SONAR gives you access to changing headhaul and backhaul markets, insights into seasonal market and lane patterns, and near-time rates, helping you get ahead of the game days before the competition.

SONAR can give you the data you need to quote, cover, and manage your load, making sure you pay what you need to pay–and not a penny more. Year over year data gives you a look at long term trends, making your annual bids more accurate than ever. Paired with your existing loadboard, SONAR puts the future of freight at your fingertips.

We deliver a faster view of freight market data than anybody else in the industry – by several days and even weeks. Through our unique combination of data, analytic tools and news, you’re given unprecedented insight and understanding into what is happening in the freight markets right now and forward looking into weeks and months ahead.

Learn what you can do with SONAR

Ready to learn more?

Find out how to get freight data at your fingertips – fast.

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