Use SONAR to recognize port volatility and container availability, improving margins and communications with your customers.


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Benchmark

SONAR provides the most current data available to help stakeholders gain critical insights and identify opportunities around capacity changes at air and ocean ports, manage trucking and intermodal wait times, and review major market pricing trends. SONAR helps you follow where airlines are adding or subtracting capacity at ports and the type of capacity or container. More accurately benchmark your performance against your market trends.

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Norfolk Seaport Wait Time in Minutes.

What are the airport wait time trends for the key airports I service? What are my potential inefficiencies in capacity at major ports? Should I price differently based on volume or look into other markets?

Competitive benchmarking allows you to compare your company against the market using a number of metrics: wait times, LTL, dry van, flatbed and reefer rates and cargo revenue performance. With SONAR, you can benchmark the performance of your company to the market.

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Air Freight Rate volatility by port.

LA International Airport wait times compared to JFK International Airport in minutes.

Wait times allow you to proactively manage your company’s trucking resources around wait time changes, such as improving coordination with airlines, cargo warehouses and developing appropriate pricing.

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Analyze

For years, analysis has been limited to old data, because old data was all that was available, and it was better than no data. Much of SONAR's data is based on what has happened in the market within the past 24 hours. Analyze the overall market and see the capacity impacts from one mode to another.

SONAR is not dependent upon one type of data, unlike most data providers in the freight market. SONAR offers you a holistic view of the market and analytics tools to see how different factors impact current operating and financial performance.

Capacity: What are the latest air cargo capacity trends at seaports I serve?  Are there upcoming opportunities I should be aware of? Or are opportunities shrinking with less capacity?

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Outbound Air Cargo Tons by wide-body, passenger and freighter.

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Monthly shipments in Port of Charleston (yellow) compared to Port of Savannah (green) over a 3 month period.

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Monitor

By monitoring customs data at ports along with port volatility, you’re prepared to make faster and smarter decisions regarding capacity and rates.

How can volatility in ports help me?

Port market share can be a lead indicator for which ports of the country are likely to be receiving more import shipment volumes which are likely to create more outbound truckload and intermodal volumes. See how importers are choosing to route shipments, and stay ahead of the economic impact.

Overlays of radar, temperature, precipitation and wind forecasts, National Weather Service warnings, DOT traffic information and forecasted road conditions complete the picture. SONAR’s Critical Events, along with its vast freight market data, can help you make better routing decisions for driver and asset safety, helping to protect your bottom line.

You have access to real-time monitoring, utilizing data sets that only SONAR has organized in one place. This enables you to catch market trends that can provide you an edge, or provide you with leading indicators of imbalances in supply and demand that will affect your operations. And you have the ability to monitor a specific market or the global supply chain.

You have the ability to monitor dozens of conditions, including load volumes, and forecasted rates in specific markets in near-time. This near-time view of the markets enables you to adjust to volatile markets on a day-to-day basis.

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Charleston Seaport Market Share with ship and plane locations.

Overlays of radar, temperature, precipitation and wind forecasts, National Weather Service warnings, DOT traffic information and forecasted road conditions complete the picture. SONAR’s Critical Events, along with its vast freight market data, can help you make better routing decisions for driver and asset safety, helping to protect your bottom line.

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Forecast

Inbound and outbound airport volume data provided 12 weeks into the future, based on airline schedules for major lanes, will improve your overall productivity. Historical capacity information unlocks seasonal trends helping you better plan your long-term strategy.

Pricing: I hear air cargo is a leading indicator for the economy. What are the latest trends in the big air cargo markets that could affect us in the U.S.? Is the market moving up or down in terms of major market air cargo volume? 

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Price Per Kilogram to Ship Air Cargo in US Dollars

Forecasting what will happen days, even weeks, in advance gives you a competitive advantage to your cohorts. Understanding the current movement compared to forecasted movement allows you to have more accurate pricing, and prepare to make floor and ceiling adjustments as needed. Use tender rejection information to stay on top volatile markets, and keep and eye on surrounding markets to maximize the economic curves.

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