What is a Freight Forecaster and why are they important? (video)

Freight Forecasting with Michael Vincent

Freight Forecasting host Michael Vincent introduces viewers to the basics of freight forecasting. From a shipper to an over-the-road truck driver, Michael will explain what freight forecasting is and why you need to forecast.

Watch the episode below:

The main purposes of forecasting freight is to determine the specific capacity needed to move freight from an origin to a destination and to monitor disruptions to capacity in the market. The amount of capacity allocated to the amount of freight moved is the most important factor in determining freight rates.

Frequently used data sets for forecasting freight volumes and rates are economic activity data, import/export data, tendered load volumes, tendered rejection rates, weather, critical events, traffic and current freight rates.

One of the most important calls that freight forecasters can make is predicting when issues in one mode –  spot truckload, for example – will spill over into other modes. Because SONAR is the only truly multimodal freight data platform in the world, it’s a necessary tool for a holistic understanding of the transportation industry. 

Micael explains what is a freight market and how pricing is affected by conditions. He also discusses how economics, trade policy, the supply and demand effect, pricing, service, and disruptions across all modes of transportation impact freight forecasting. In addition, he covers the relationship of the various modes of capacity as well as domestic and international freight flows.

Know more, faster – and find just what you need with SONAR!

Related Posts


Riding the Roller Coaster of Freight (w/ video)


#WithSONAR – We Told You So (w/ video)


How Shippers Can Reduce Network Risk (w/ video)



What's the SONAR ROI?

By increasing the number of loaded miles per day your drivers drive by 1% and your rate per mile by $0.03 you will make more per week #WithSONAR.

#WithSONAR you can save up to per week through better bid negotiations and more effective management of your routing guide.

#WithSonar you can add 1 more load per person each day and increase $5 margin per load, earning your company an extra per week.

Disclaimer: Every company’s circumstances are unique. Fixed and variable expenses, market conditions and operational factors vary. Unforeseen events may also affect results. Calculated potential results reflect the consensus expectation of FreightWaves’ experts. Actual results may vary.

Read Recent Posts

December 27, 2023

Tai Software, FreightWaves SONAR team up to shape future of logistics industry

November 28, 2023

SONAR introduces improved market-level pricing methodology

November 13, 2023

Flatbed spot rate APIs now available

White Papers
February 6, 2024

Asleep at the Wheel: Shippers and the Freight Market Outlook for 2024

November 1, 2023

Index-Linked Contracts: A New Solution for Shippers’ Dissatisfaction with RFPs

August 3, 2023

Catering to the winners – SONAR subscribers beat the market