Swoosh, V, or W? Are the signs of recovery sustainable? – Freight Forecasting

Freight Forecasting with Michael Vincent

FreightWaves’ Lead Economist, Anthony Smith, joins Michael Vincent to discuss how macroeconomic data can be used to forecast short- and long-term freight markets.

They discuss whether the economic indicators are a reflection of recovery from the coronavirus closings will be a swoosh, V-shaped or W-shaped. 

Watch the episode below:

Michael and Anthony also talk about gauging the strength of volume trends by market and industry using information from organizations such as the Institute for Supply Management (ISM), the Logistics Management Institute and the Federal Reserve, as well as information in SONAR on imports and employment numbers. For example, the ISM data are diffusion indices that give you industrial and vertical sentiment for forward planning. This data needs to be bounced against the real-time data and projections that can be generated by SONAR.

Using the historical macroeconomic indicator data found in SONAR to verify trends, you can validate positive and negative results within your own vertical. This data can also help you when you benchmark your company. 

The importance of real-time data cannot be understated, especially in very volatile and/or disruptive times. SONAR allows you to utilize forward indicators to help interpret historical macroeconomic data during black swan events like we are in now. 

Know more, faster – and find just what you need with SONAR!

Related Posts


Riding the Roller Coaster of Freight (w/ video)


#WithSONAR – We Told You So (w/ video)


How Shippers Can Reduce Network Risk (w/ video)


What's the SONAR ROI?

By increasing the number of loaded miles per day your drivers drive by 1% and your rate per mile by $0.03 you will make more per week #WithSONAR.

#WithSONAR you can save up to per week through better bid negotiations and more effective management of your routing guide.

#WithSonar you can add 1 more load per person each day and increase $5 margin per load, earning your company an extra per week.

Disclaimer: Every company’s circumstances are unique. Fixed and variable expenses, market conditions and operational factors vary. Unforeseen events may also affect results. Calculated potential results reflect the consensus expectation of FreightWaves’ experts. Actual results may vary.

Read Recent Posts

September 28, 2023

Shifting freight patterns poised to drive up rates

September 27, 2023

[INFOGRAPHIC] How Index-Linked Contracts solve the RFP dilemma

August 22, 2023

High-frequency data points to ongoing demand surge

White Papers
August 3, 2023

Catering to the winners – SONAR subscribers beat the market

July 20, 2023

Navigating the Yellow Corp. Crisis: Implications and Strategies for LTL Shippers

July 10, 2023

The rise and fall of lead times