Research Corner: Brokers Are Concerned About Retaining Top Customers

For freight brokers who are moving contract freight, it’s been a pretty good year so far. The good times won’t last forever, so cheers to you and enjoy the ride while it lasts. For brokers who are living the spot market life, it’s been a bumpy ride.

For freight brokers competition is pivoting to price, rather than finding trucks like the past couple of years. If you’re relatively new to the industry and have only experienced a bull freight market, you’d better prepare for a long, cold winter of falling rates and excess truck capacity.

Pick your spots wisely and make sure you’re not selling on having the cheapest rates.

FreightWaves’ head of research and communities Kevin Hill and senior analyst Tony Mulvey highlight the recently published third quarter freight broker outlook on this week’s edition of the Research Corner.

Check out FreightWaves’ YouTube channel for more supply chain content.

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What's the SONAR ROI?

By increasing the number of loaded miles per day your drivers drive by 1% and your rate per mile by $0.03 you will make more per week #WithSONAR.

#WithSONAR you can save up to per week through better bid negotiations and more effective management of your routing guide.

#WithSonar you can add 1 more load per person each day and increase $5 margin per load, earning your company an extra per week.

Disclaimer: Every company’s circumstances are unique. Fixed and variable expenses, market conditions and operational factors vary. Unforeseen events may also affect results. Calculated potential results reflect the consensus expectation of FreightWaves’ experts. Actual results may vary.

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