Kingsgate applies SONAR’s data and analytics on behalf of its customers in addition to its own proprietary software. SONAR-related initiatives include: 

• SONAR is used in conjunction with its McLeod Software transportation management system.

• As a 3PL that services the entire United States, Kingsgate uses SONAR’s national data and analysis for information on all 135 major freight markets.

• SONAR’s Predictive Rates tool is a key feature used by Kingsgate to generate accurate pricing for RFPs/RFQs.

• The SONAR Lane Signals feature provides internal information that is also shared with customers and prospects.

• At about the same time the pandemic lockdowns began, Kingsgate started sending its customers and prospects a weekly market update email that contains key information obtained from SONAR. 

• SONAR’s chatbot feature sends automated messages daily to Kingsgate’s dispatchers, letting them know that specific loads have been covered. 

• Kingsgate was one of the first companies to begin using FreightWaves Mission Control system after it was introduced in May.