KCH Transportation has a trucking division and a brokerage service. It is headquartered in the Atlanta suburb of Woodstock, Georgia, and its fleet of 100 company trucks is based out of Atlanta. KCH provides dry van, step dock, double drop, flatbed and reefer equipment has implemented SONAR.

KCH Transportation has six top team members that use the SONAR UI to better manage assets and align the company with market trends. Acting as a hive-mind, the group of six can review market trends individually, discuss the potential impacts, and make the most effective decisions. Using SONAR data, the team can pre-empt the most unusual of circumstances, such as container shortages, problems managing drayage, handling LTL consolidation, and more.

KCH Transportation has strong goals, including growing the company with new clients in 2021. Its brokerage service is subject to the concerns over timeliness and accuracy of market-rate insights in day-to-day operations, which are among the reasons the company chose FreightWaves SONAR to help its operations. The brokerage service has seen key benefits from its use of SONAR, including:

  • More strategic market positioning. 
  • Faster quoting for spot loads.
  • Increased responsiveness in viewing likely market trajectories.
  • Making data-driven decisions easier and more effective.
“We needed a way to understand true market positioning, and existing market tools don’t have the detail or precision that SONAR provides. FreightWaves is a preeminent leader in the industry. That’s why the decision to switch was a no-brainer, and our sales team can go straight to our primary team members, view the data within SONAR and make more strategic decisions.”
Peter Lovell
Marketing Director at KCH Transportation