FreightWaves launches Mission Control

FreightWaves now offers clients their own customizable TV network. “Mission Control can be customized to your audience, can feature your data, and promotes your brand to as many companies and people that you want,” explained Craig Fuller, CEO of FreightWaves.  

Mission Control is powered by FreightWaves SONAR data and the award-winning FreightWavesTV video platform. Mission Control delivers premium content covering all modes of transportation. Fuller said, “Mission Control merges the freight-related news and data that you and your customers need on one powerful TV platform.” 

Fuller continued, “Each Mission Control client has a distinct URL that can be provided to as many internal/external audience members as you want. Mission Control provides a customizable TV feed delivered via the internet for your audience. This gives you the opportunity to drive awareness of freight market conditions while reinforcing your brand and capabilities. Mission Control will set you apart from your competitors in a unique and powerful way,” he added.

“Mission Control began as a tool to display critical SONAR data to our internal teams at FreightWaves, but it quickly became apparent that this would be a great solution to combine our amazing editorial content and unique market data,” Fuller explained. “We took that original idea and created a highly customizable product for FreightWaves clients to use throughout their organizations and with their customer audiences.”

Leverage your data with customers

Help your customers stay ahead of the curve using Mission Control’s near-time data (direct from SONAR) and video content from FreightWavesTV. Provide them with information they cannot get anywhere else, branded specifically for your company. 

Mission Control lets you choose the most critical insights, derived from billions of data points generated by SONAR each day, and deliver that information directly to decision-makers at your current and prospective customers. The insights and timely data and information – provided on a customized platform at just the right time – will help your customers navigate market changes. Mission Control will also keep your company top of mind when it comes to servicing their needs. 

Share data and insights across your entire company

Not only can you provide Mission Control to your customers, you can use it as an internal data and information tool for your employees. You can keep your team up to speed with critical content and data. “Moreover, you can go even deeper by delivering your own data and media to your employees,” Fuller said. “They are your most important asset – and Mission Control gives them a great vehicle to keep themselves informed and to help your company.” 

How Mission Control works

Starting at $2,000 a month, you can tailor your Mission Control screen to show the most relevant videos, commercials and data sets, on your own custom display. FreightWavesTV provides 8 hours of new content Monday through Friday. You have the option to choose which SONAR data sets and content from FreightWavesTV are broadcast to your customers and/or your employees. 

You can add even more value by using FreightWaves’ integration tools and APIs to deliver your company’s own data and critical insights for both internal and external customers.

Your customers and employees will know more faster with Mission Control. They will receive SONAR’s timely and practical market insights, near-time market conditions as well as engaging industry information and discussions each day from FreightWavesTV. “By integrating your own datasets and media, Mission Control brings a whole new level of awareness to your company’s operations,” Fuller said. “Critical content is delivered at the just the right time in a way that is fast and easy to understand.”

Combining SONAR information with FreightWavesTV content, Mission Control provides your audience “everything freight.” Mission Control can deliver premium content covering one mode – or all modes – of transportation. 

Your audience will know more, faster – thanks to you and Mission Control. They can stop operating off yesterday’s data and start making decisions based on today’s information – and because Mission Control carries your brand, there is constant reinforcement of what your company provides. 

“Remember, this is your audience, receiving your data and information,” Fuller said. “They will get near-time SONAR data from the industry’s most powerful platform. Mission Control will also give them the varied programming of FreightWavesTV. Your company and your brand will be providing actionable data directly to your key customers.” 


FreightWaves SONAR offers over 150,000 indices, most of which are updated daily. The world’s fastest, most accurate freight data includes trucking spot rate indices, tender indices and market balance indices. SONAR freight tender indices are created based on actual electronic load requests from shippers to carriers, meaning you know that the index is measuring an actual load transaction.

SONAR offers proprietary data that comes from actual load tenders, electronic logging devices and transportation management systems, along with dozens of third-party global freight and logistics-related index providers.

SONAR offers the fastest freight market data in the world, across all major modes of traffic. The SONAR platform is the only freight forecasting and analytics platform that offers real-time freight market intelligence driven off actual freight contract tenders. 

About FreightWavesTV

FreightWavesTV is fast, data-driven news and analysis delivered to you, wherever you may be.  The FWTV team combines the best in broadcast journalism with tribal knowledge to bring you inside information about what is happening in the freight market right now. From deep dives to fast facts, FreightWavesTV covers the world of freight like no other source. FreightWavesTV streams live from 9:00 a.m.-4:30 p.m. ET Monday-Friday on, and on devices such as Apple TV, Roku and Amazon Fire. The network consists of 100% original programming and has over 500,000 views per week, equivalent to the number of views that WatchESPN receives.

To learn more about Mission Control, fill out the form below and a member of the SONAR team will reach out to you.

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What's the SONAR ROI?

By increasing the number of loaded miles per day your drivers drive by 1% and your rate per mile by $0.03 you will make more per week #WithSONAR.

#WithSONAR you can save up to per week through better bid negotiations and more effective management of your routing guide.

#WithSonar you can add 1 more load per person each day and increase $5 margin per load, earning your company an extra per week.

Disclaimer: Every company’s circumstances are unique. Fixed and variable expenses, market conditions and operational factors vary. Unforeseen events may also affect results. Calculated potential results reflect the consensus expectation of FreightWaves’ experts. Actual results may vary.

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