Benefits of Lane Signal by segment

Lane Signal data provides core benefits to each freight management segment.

Carriers

• Improved ability to plan for tenders submitted.

• Better resource allocation to lower deadhead. 

• Augmented rate management by adjusting rates based on the freight market.

• Ability to gauge when to consider renewed freight bidding with other freight management parties to attract shippers, brokers, forwarders and 3PLs.

• Increased performance measurement capabilities by ensuring lanes with the highest Lane Signal rate data and SONAR Signal severity are addressed first.

3PLs, Brokers and Forwarders

• Better strategic mapping to reduce confusion and offer more available bookings to shippers.

• Enhanced management of carrier relationships. 

• Fewer tender rejections or understanding how to avoid rejections from competitive rate offers for carriers. 

• Securing more shippers by prioritizing origins and destinations for service.

• Increased performance measurement capabilities by ensuring lanes with the most extreme SONAR Signals are addressed first (to improve carrier relations among the highest Signals or to improve shipper relations among those with the lowest Signals).

Shippers

• Expanded understanding of bargaining power in play. 

• Ability to prioritize shipments based on origin and destination data.

• Snapshot view into week-over-week rate comparison.

• Improved ability to re-enter negotiations to get a better rate.

• Better ability to gauge whether predicted costs will reflect actual landed rates for shipments.

• Increased performance measurement capabilities by ensuring lanes with the most extreme Lane Signals are addressed first.

Depending on your target freight management party served (shippers versus carriers), more substantial movements to the extremes out of your favor may indicate a need to rebalance rates through new bidding processes.

Get SONAR with Lane Signal Data and SONAR Signal Gauges to Better Navigate the Freight Market

Want to get a first hand look at Lane Signal or SONAR Signals to stay proactive with capacity and procurement cost planning by getting more actionable insights into the freight market? Click below to get a demo of SONAR or learn more about Lane Signals.