[WHITE PAPER] Freight Brokerage Toolkit to Effectively Use Freight Data for Desired Outcomes

Adam RobinsonFreight Market Blog, White Papers

SONAR-White-Paper-freight brokerage toolkit

Supply chain leaders continue the battle to find and secure capacity, lower freight spend, and increase service levels, as well as apply freight forecasting to achieve the same goals. Carriers are doing the equivalent, looking at possible shipper and broker relationships. Meanwhile, brokers are playFreight brokerages are a vital part of complex, mature supply chains. Unfortunately, the standardization of processes led to holes throughout the industry. While shippers have built advanced platforms and leveraged the potential of software-as-a-service (SaaS) to connect with carriers, brokerages often find themselves in the middle. Remember that brokerages are the direct middlemen of the supply chain.

This white paper will explore the foundation of a strong brokerage – the freight brokerage toolkit and discuss the following themes:

  • Brokers’ top challenges leading to poor profitability or negative customer experiences.
  • Technologies critical to making the use of data successful in the back office.
  • SONAR features that apply freight data and inform brokerage quoting and booking.
  • 4PL/Value-Added considerations for advanced brokers

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