Forecasting Inland Markets (video)

Scott MallFreight Market Blog

Freight Forecasting with Michael Vincent

Zach Strickland, FreightWaves’ Director of Freight Market Intelligence, joins Freight Forecasting host Michael Vincent to discuss SONAR’s various maritime data points as they relate to and forecast inland freight movements. SONAR provides near-time data sets and information that allow users to better understand the freight market environment in which they compete – and then forecast what will happen in that environment. 

Watch the episode below:

The majority of U.S. imports reach the country via ocean shipping. SONAR contains information on maritime rates, import volumes, export volumes and the volumes trending on the various international lanes into the U. S. Individually and collectively, these factors affect surface transportation volumes, lanes and rates across the country – both trucking and rail. 

By utilizing SONAR’s tree maps, heat maps, market tables and charting, a SONAR subscriber can forecast the effects of imported goods on rail traffic (both regular rail and intermodal) and truck traffic. Where are the imports coming into the country? If the ships are docking on the West Coast, then it is likely that rail intermodal will ramp up much more significantly than if the ships carrying the imports dock at an East Coast port. 

SONAR’s data sets give you the information to monitor imports coming into the U.S., which can then give you the opportunity to forecast how to best take advantage of that information and stay ahead of your competitors. 

Know more, faster – and find just what you need with SONAR!