Better Together: The Power of Data Partnerships with SONAR

In the digital age, data is king. Data powers the decisions we make in both our personal and professional lives. When leveraged correctly, it can also power business growth in an ever-changing world. That is why getting high-frequency data into the systems you use daily is more important than ever.  So, whether you’re a seasoned data professional or just getting started, there’s something here for everyone.

When I first started working at FreightWaves SONAR, I didn’t fully appreciate and understand the value of having data integrated into other transportation systems. Fast-forward two years, and I have a completely different outlook. 

I’ve had the opportunity to work with 24 amazing partners (and growing) to bring SONAR’s data into the systems that our mutual customers use on a daily basis. This allows front-end operators to get the information they need at their fingertips. Speed and accuracy are the name of the game for most front-end users in the supply chain space. Leveraging SONAR’s high-frequency data can help your team accomplish their goals while knowing they have a trusted source of rate and market intelligence in the systems that their teams use on a daily basis, so there’s no need to bounce back and forth between platforms.

Our integrations support a variety of customers, ranging from (but not limited to) freight brokers and dispatchers to load planners and transportation managers within a supply chain department. We deliver daily rate and market intelligence data that users can act on immediately without having to navigate through another screen or log into another platform. In my former life as a freight broker, this would have been a game-changer as I would have been way more productive with far fewer clicks.

The best part about getting this data integrated is the minimal effort needed from a customer perspective. Our team works directly with your system of choice to build, test and deploy the integration into your production environment. Activating the integration is as simple as having a SONAR subscription, receiving your API credentials and activating the data integration in the system of your choice.

Interested in learning more about our current integration partners or getting SONAR data integrated into your systems? Please reach out to Nick Persin ([email protected]) and let’s work together to help your teams leverage high-frequency data in the systems they already use on a daily basis.

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What's the SONAR ROI?

By increasing the number of loaded miles per day your drivers drive by 1% and your rate per mile by $0.03 you will make more per week #WithSONAR.

#WithSONAR you can save up to per week through better bid negotiations and more effective management of your routing guide.

#WithSonar you can add 1 more load per person each day and increase $5 margin per load, earning your company an extra per week.

Disclaimer: Every company’s circumstances are unique. Fixed and variable expenses, market conditions and operational factors vary. Unforeseen events may also affect results. Calculated potential results reflect the consensus expectation of FreightWaves’ experts. Actual results may vary.

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