Freight markets are highly impacted by seasonality in the economy. Whether it is produce season, Chinese New Year, back to school, beverage season, or retail peak, supply and demand is always in flux. To make it easier for participants to stay on top of freight seasonality, SONAR offers a seasonality calendar which lists the major shipping seasons that impact demand in the freight market. This enables freight market participants to stay ahead of the ebbs and flows of the market.
The seasonality calendar tracks 114 different perishables – everything from apples to zucchini. The calendar breaks out each perishable and shows by state or market whether the crop is in a low, middle or peak season in terms of demand.
Some SONAR users have turned the seasonality calendar into a sales calendar, which they use to anticipate demand cycles and position their sales teams to solicit freight of specific types of shippers in markets that are set to peak.