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Why Sonar
SONAR App

SONAR SCI

Shippers, carriers, freight brokers, 3PLs, and others rely on SONAR SCI to visualize freight movement patterns, navigate volatility, and manage price movement.

Market Dashboard+

SONAR Market Dashboard+ is a multi-lane analysis tool designed to empower bid management, frequent-lane monitoring and corridor trend visualization.

TRAC

Shippers, carriers, freight brokers, 3PLs, and others rely on FreightWaves TRAC to access high-frequency and accurate pricing data to secure more loads and out-earn competitors.

API

Leverage the flexible plug-in power of configurable supply chain data from SONAR via API- no toggling between screens to harness the power of data from over $100B in freight spend.

Container Atlas

Utilize Container Atlas to understand trends in vessel delays, manage price movement, and mitigate risk to make more informed and profitable decisions.

NTI

FreightWaves NTI is a real-time proxy for the health of the national supply chain used by freight and non-freight businesses to make more accurate decisions.
Why Sonar?

Features

Make more strategic business decisions and outperform the competition with SONAR’s full suite of products.

Data

Stay on top of supply and demand dynamics across all modes of transportation with SONAR’s best-in-class data and analytics.
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White Papers
December 14, 2022

Rocky road on the way in 2023?

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June 8, 2022

2022 Freight Broker Compensation Survey

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August 30, 2021

SONAR highlight reel: Hurricane Ida further pressures transportation networks

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Who We Help
Who We Help
The SONAR freight data intelligence platform empowers shippers, brokers, and carriers with the fastest, most granular global supply chain data on the market.
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Customers

Shipper

Use SCI to balance cost and service and hold your supply chain partners accountable.

Broker / 3PL

Use SONAR to widen margins, win more freight, benchmark against the market, and forecast contract and spot rates.

Carrier

Use SONAR to maximize trucking rates and fleet utilization while minimizing operating costs.

Financial

Use SONAR to understand the business environment for transportation companies and get a real-time look into the global goods economy.
Use Cases

How carriers use SONAR

Spot market carriers, contract OTR carriers, and dedicated fleets are all seeking to maintain profitability while meeting shippers’ needs.
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How enterprise shippers use SONAR

Advanced and enterprise apply SONAR use cases to streamline GTM and keep freight bidding and spend under control.
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Headhaul Index

Looking to measure capacity?
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CAse Studies
February 28, 2023

Fortune 500 Packaging Company Improves Carrier Compliance and Contract Negotiations

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February 28, 2023

CPG Company Identifies Key Macroeconomic and Freight Market Trends to Improve Transportation Purchasing Behavior

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Resources
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White Papers

Enrich your knowledge in the areas of freight and supply chain intelligence, understand market movements, and stay informed on the latest trends.

Articles

Each week, market commentary from the update video is put into an article that can be read, based on the notes from the weekly video.

Case Studies

Real-time supply chain intelligence in action. See how our customers and partners benefit across the globe.

Inside SONAR

SONAR moves and changes as fast as the freight markets. We’re continually updating and enhancing our data and product feature set. Get the inside scoop on SONAR updates.

Release Notes

Access brief, high-level descriptions of enhancements and new features of SONAR.

Index Reference Guide

Our exclusive market indices provide uses with a wealth of knowledge and insight. The map will guide you through the data sets and indices that are right for yours needs.
Watch & Learn

FreightWaves TV

Our award-winning team combines the best in broadcast journalism with the diesel in our veins as we bring you the inside scoop on what’s happening in freight right now. From deep dives to fast facts, FreightWaves TV covers the world of freight like no one else.

Webinars

Join us if you’re new to SONAR, need refresher training, or want to learn more about our data sets. Watch the on-demand SONAR 101, 201, and 301 webinars hosted by our Customer Success team and Market Experts.

Podcasts

A full trailer load of freight podcasts from FreightWaves. Enjoy shows like the award-winning WHAT THE TRUCK?!? podcast, Put That Coffee Down, and more.
Blog
March 21, 2023

Contract vs spot markets: How to navigate shifting freight landscape

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March 9, 2023

Managing transportation spend without compromising service

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March 1, 2023

Why supply chain leaders need data now

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FreightWaves SONAR Outbound Tender Volume Index (OTVI)

FreightWaves SONAR Outbound Tender Volume Index (OTVI) is a measurement of electronic offers from shippers to truckload carriers for the transport of goods. OTVI is an indicator of raw demand for trucking capacity. Truckload freight volume is a barometer for business activity around physical goods required by businesses and consumers.

Uniquely important, tender data is a leading indicator of raw demand. In SONAR, tender data shows users future freight movement. Compared to freight payment data, which is reported after freight is delivered, tender data is a more up-to-date and reliable indicator of market demand.

SONAR is the only analytics platform that offers tender data. A critical need for supply chain analysts and logistics professionals, SONAR equips users with an unparalleled competitive advantage.

Download One Sheet

Who uses OTVI data?

Shippers, freight brokers, fleet managers, transportation executives, owner-operators, economists, financial analysts, investors and bankers rely on this data. The OTVI dashboards allow supply chain teams to visualize freight movement patterns, volatility and price movement.

  • OTVI allows shippers to monitor outbound volumes in the markets they operate in. Shifts in freight volumes tend to cause changes in capacity. This applies upward or downward pressure to carrier rates.
  • Carrier rates vary based on a destination. SONAR’s length of haul indices allow brokers to analyze destination markets by lane. OTVI helps brokers see if the volumes shipping from a market are local, short-, mid-, or long-haul loads. This enables brokers to move rates when opportunities are present.
  • OTVI allows carriers to view the demand for capacity in a market. Carriers rely on this data to position fleets in opportune areas.

See Inbound/Outbound Freight Movement Using OTVI

FreightWaves SONAR’S Outbound Tender Volume Index helps users identify freight volumes that are shipping at national, regional, or market granularity. OTVI allows users to see where demand for trucks is increasing or decreasing.

  • An increase in freight volumes denotes tightening capacity.
  • A decrease in freight volumes denotes loosening capacity.

Fluctuations in OTVI correspond to rates paid by shippers to carriers. An increase in freight volumes tends to increase carrier rates. A decline in freight volumes tends to decrease carrier rates. Users view OTVI data on a U.S. map, tree map, or chart.

This index symbolizes a strong correlation with macroeconomic factors like goods spending and retail sales.

SONAR Outbound Tender Volume Index Data Details

  • Lower 48 states and limited Canada data
  • Based on ~$20B in annual spend on freight hauling services and ~40K daily truckloads

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